How To Properly Target a Tight Niche
Posted On: 2015-07-01
by: Amy Harrop
Everyone knows by now that the best way to sell any product is to target a niche. If you make something for everyone, then no one will want it, but how tight should your niche be??
Many books are made for fairly loose niches, such as people who like fantasy or general travel. However, targeting a tight niche can be quite rewarding since those people rarely have an abundance of books to choose from. Finding and targeting a tight niche can be difficult, but the right product can sell very well.
Finding the Niche
If you already have a niche in mind, then you can skip this section. You want to find a tight niche, but you also want to make sure that others are interested in the niche. It’s fine if you want to write a book about the metaphysics of fluorescent light bulbs, but chances are that no one will read the book. So, where can you find your niche?
Groups, social media and blogs are a perfect breeding ground for these people. You can also check targeted publications like magazines and journals. See what topics are being discussed and what people are attracted to. While there are many tight niches that have very little or no content, the truth is that most of them have some outlets that you can use for research. Find a niche that interests you and that you can write about.
Now that you found your niche and wrote your book, it’s time to start marketing your product. One of the best things that you can do is “circular logic” marketing, or thinking in circles. Your inner circle will be those who frequent the groups and blogs that you researched. These are the people that are specifically interested in your niche. So, if you wrote about “growing apple trees in NJ,” then your main circle will be comprised of people who like this exact topic.
Now you have to move outward to bring in more people. This can be diversified, but the two logical groups that you would target are “gardeners in NJ” and “apple tree growers.” You can then go out further and further to others who would be interested in your product. Your furthest circle can just be a profile of people who commonly participate in your niche. You can become their gateway into enjoying a new hobby while also making a profit from satisfying their curiosity.
While you should spend most of your time and effort within your inner circle, you also need to market to the outer circles in order to get the most buyers.
Organizations, Clubs and Groups
Another characteristic of tighter niches is that they usually have organizations dedicated to them. This can be something as small as an online group, or it can be a large national organization. Regardless of the size, you need to get the group to acknowledge your book. Most members get new content from these groups, and they tend to rely on them for new information. Getting the group just to mention your book can be very beneficial to your bottom line.
Getting into the group can be hard. Being a member and getting close to the higher ups can be one way, or you can follow the group online and then ask someone to review your product. It’s obviously better to have connections, but leverage whatever you have as long as it helps your book get on the map. Don’t be too pushy with your connections, as they might reject your advances. Just show them that your book will be a good fit for their group and they might bite and tell members about it.
You can also try helping the group by writing a brochure, blog article or something else in return for a byline that mentions your product. Some free work here and turn into major profits for your book.
Targeting a tight niche isn’t easy, but the rewards can be worth it because who know exactly who your buyer is, unlike literary fiction or general books where the buyer can be anyone. Just remember to find a niche worth targeting, market your book to different circles and use any groups or organizations targeted towards that niche to further your book’s goals.
Amy Harrop regularly publishes articles on her blog http://amyharrop.com/ and she produces guides to help writers improve their writing and the reach of their books. You can pick up one of her more recent guides, which exposes the secrets to creating best selling books on Amazon that require little to no written content.