Laying the Groundwork for Successful Book Promotion

Posted On: 2014-01-16
By: Kathy Meis

We at Self Publishing Today cannot stress enough the importance of marketing your book(s). Don't rely on "Lady Luck" to boost your book sales; it is much more prudent to mindfully and systematically promote your book. This is how awareness of your book will spread. After all, if no one knows your book exists, how will anyone find it and spend money on it?

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The Passion Myth

Posted On: 2014-01-08
By: James J Jones

Don't fall for the "Passion Myth". You don't need to write about only the things you are passionate about - in fact, it limits you on the type of books and other information products that you can sell.

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Three Basic Instincts That Will Make Your Books More Compelling To Buy

Posted On: 2014-01-01
By: Ashley Zee

Food, Sex, and Death. Know these three instincts. They are powerful buying triggers.

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CreateSpace? More Like CreateGREAT Covers

Posted On: 2013-12-18
By: Teresa Miller

Fortunately for us, CreateSpace makes it very easy to create eBook covers. If you are planning to create your own cover from scratch, or give instructions to an outsourcer, you can find all the useful information you need here...

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Why You DONT Need a Website For Each Book!

Posted On: 2013-12-11
By: Lori Culwell

It may seem tempting to build individual websites for each book, and if this is the course of action you are thinking of taking I highly encourage you to consider Lori Culwell's reasons against this course of action before you take the plunge.

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7 Authors Who Self-Published Their Own Books...

Posted On: 2013-12-04
By: Mercedes Tabano

Here are 7 authors who self-published their own books and went on to great success...

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The Difference Between Broadcasting To An Audience and Engaging An Audience

Posted On: 2013-11-20
By: Ashley Zee

When it comes time to market your book please be aware of the difference between broadcasting to an audience and engaging an audience. Understanding this distinction will lead to a more rabid fanbase and more sales - so yes, it is important.

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Putting Heart Into Your Book Promotions

Posted On: 2013-11-13
By: Ashley Zee

Don't be afraid to put a little heart in your book promotion. It will help you stand out in today's crowded book marketplace. Here's why emotion works...

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Amazon Kindle Countdown Deals

Posted On: 2013-11-06
By: Ashley Zee

Want to entice potential customers to buy your book(s) with a great deal that only lasts for a limited time? Kindle's Countdown Deals definitely have the potential to be effective weapons in your marketing arsenal, but here are some things to be mindful of...

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The Basics of Crowd Funding Your Book

Posted On: 2013-10-30
By: Mercedes Tabano

Venture Capitalists have been doing raising money like this for years and making BANK from this system. It's time to apply their methodologies to your own self publishing endeavors.

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Unofficial Best Seller Chart

Posted On: 2013-10-23
By: James J Jones

Wouldn't it be wonderful if Amazon publicly provided the numbers that showed the correlation between book ranking and the amount of books sold? Well they don't provide these stats. However, here is our latest unofficial Best Seller Chart. It makes very educated estimations about how many sales one can expect to make based on book ranking position.

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