Improving Your Results, One Step at a Time

Posted On: 2015-04-08
By: Bill Platt

All great journeys begin with a single step. As self-publishers, few of us have a marketing team behind our books, so we need to step up to the table to provide the needed marketing for our books. Today, I am going to discuss with you the concept of A/B Split Testing, and how you can use it to increase your book sales.

Read More...
Lessons Learned over a Decade

Posted On: 2015-04-01
By: Bill Platt

Today is my 10-year anniversary of setting out on my own, without the safety net of a job behind me. It has been a fun and exciting ride, and I have learned a lot from the experience. In this article, I am going to share some of the lessons I have learned in the last decade about being successful as a self-published author.

Read More...
You Are Sitting on a Goldmine!

Posted On: 2015-03-25
By: Bill Platt

I was talking to a fellow book author over the weekend, and she told me, "Other writers are making ten thousand per month on Kindle, and I want that too!"Ah yes, that is one of the reasons we write books, isn't it? We enjoy the work, but we also do this kind of work for the money, right?

Read More...
How To Hire Ghost Writers

Posted On: 2015-03-18
By: Bill Platt

Hands down, the book publishers I know who are making the most money are those who outsource book creation to ghost writers. This makes sense, because there are two ways you can make money -- using your time or your money.

Read More...
Explode Your Creative Fiction Writing Productivity

Posted On: 2015-03-11
By: Bill Platt

There was a time when I thought writing fiction was the hardest thing in the world to do. ?I boldly claimed on all of my literature that I was a nonfiction author, and I left it at that. But times are changing.

Read More...
Book Marketing in a Nutshell??

Posted On: 2015-03-04
By: Bill Platt

I know I have mentioned this to you before, but it is worth mentioning to you again and again. I talk to book authors regularly who seem to have a real fear of the book marketing process. People tell me that they cannot actually do marketing for their books. Then I ask the interesting question, "How come?"

Read More...
Developing a Book Marketing Funnel

Posted On: 2015-02-18
By: Bill Platt

In the Internet Marketing world, there is a sales process that is defined as a "sales funnel". In context, a sales funnel is a sales process where the vendor offers one product, and once someone has made a purchase, the customer is directed to another related product sales page.

Read More...
Book Marketing Only Seems Difficult

Posted On: 2015-02-04
By: Bill Platt

Let's be honest with one another. When I mention the idea of book marketing, your eyes probably glaze over, right? I have heard all of the arguments before. And believe me, I get it. When I first started out, I uttered all of the same excuses. I didn't think I had the skills to sell my written works. I was wrong.

Read More...
Eyes Wide Open

Posted On: 2015-01-28
By: Bill Platt

Whether you want to admit it or not, the reality is that if you are a self-published author, you have no one but yourself to rely upon to help you sell your books. Of course, you can pay someone to help you market your books and help you find new audiences for your books. You can also pay other people to advertise your books.

Read More...
The Surprising Truth About Literary Agents

Posted On: 2015-01-21
By: Bill Platt

Earlier this week, I released a product called "Deconstructing a Best Seller from a Debut Author" that described how one particular author was able to move her debut book from nowhere to the top of Amazon, before her book was even released to the public. As a writer who is well-versed in marketing, I considered the author's rise to the top to be absolutely fascinating.

Read More...
How Is Your Self-Publisher Elevator Pitch??

Posted On: 2015-01-14
By: Bill Platt

This is a concept that generally comes from the sales field, but it is something that can be very useful to you as a self-published book author. Conceptually, an “elevator pitch” is the short description of what you do that you can give to someone in the time it takes to travel between floors on an elevator.

Read More...
Introducing...

Posted On: 2015-01-07
By: James J Jones and Ashley Zee

2015: a new year, a big year, and one that is starting with changes.Yes, we at Self Publisher Today have some news we'd like to share with you...

Read More...
Is KDP Select Worth It?

Posted On: 2014-12-31
By: Mercedes Tabano

When an author publishes on Kindle, Amazon always asks if you want to make your book one of their select books. Amazon makes it so easy, and the button so inviting...however, whether or not you really want to join KDP Select depends on many factors.

Read More...
Promotions You Can Run With Your Physical Book

Posted On: 2014-12-24
By: Mercedes Tabano

Formatting for Kindle is easy. It’s also easy to update and easy to deliver. In contrast, formatting for a physical book is much more difficult. Also, if you make a mistake in a physical book, it lives forever. This is why so many indie authors shy away from publishing physical books. However, there are distinct promotional reasons for publishing a physical book that are simply not available to eBooks.

Read More...
The Advantages of Multipart Books

Posted On: 2014-12-17
By: Mercedes Tabano

Hunger Games. Harry Potter. 50 Shades of Gray. Do you know what all these books have in common? They are multipart books. Sometimes, there is so much to say, that a single book is out of the question.But did you know that writing a multipart book could significantly increase your bottom line? Here’s why multipart books are great for readers and authors.

Read More...